Virtual Earner

What would you think if I told you that you might sell less of something if you set the price too low?  I know, a lot of you will think that I am crazy, but honestly, it is true.  I am talking about the concept of perceived value.   What does that mean?  Well, basically it [...]

The names that we choose for our products, services, websites and anything else in our businesses are very important.  If you have a new product that you intend to bring to the marketplace, you should spend a lot of time considering possible names for the product.  Try to consider every possible negative use of the [...]

Have you ever heard the saying that you don’t have to “re-invent the wheel”?  It is so true.  Maybe you can innovate the wheel in some way to improve it, but the wheel is something that cannot be improved upon too much.  It’s been around for a long, long time, and would be hard to [...]